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Thank you for joining us at Vancouver's biggest and best cloud technology event yet.
We hope you learned lots about the future of cloud tech, took away some valuable insights and feel prepared to transform your business into an adaptive enterprise. Want more? Don't hesitate to get in touch and continue the conversation.
May 11, Rogers Arena, Vancouver, BC
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Over 190,000 people participated in Dreamforce 2016, a clear sign that businesses across the globe are investing in cloud technology and relying on it more heavily than ever before. But as the cloud continues to grow at an unprecedented rate, so does the need to realize the benefits – and to justify the spend.

TractionForce 2017 tackles the topic of technology adoption. You’ve invested in cloud tech, bought the licenses and are now collecting the data. But your business isn’t changing.

Cloud tech will help you collect and analyze data faster and easier than ever before, but it won’t change your business for you. Over the last year, Traction has invested in actually listening to the data and adapting our business around it, all the while becoming an adaptive enterprise.


Each year, we do our best to find exciting, innovative and educational speakers to help you not only understand cloud tech, but also to inspire you to run a better business. This year is no exception. We will be joined by top cloud execs who are driving the most innovative software companies in the world, purpose-driven leaders who will share their personal experiences and much more.

Greg Malpass
Founder & CEO, Traction on Demand
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Peter Coffee
VP for Strategic Research, Salesforce
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Anne Donohoe
CMO, Mountain Equipment Co‑op
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Rami Azzam
Director, Digital Marketing, USA for UNHCR
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Chris Port
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Corinne Hua
CFO, Traction on Demand
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Michael Gonella
SVP Applications, Salesforce
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Heather Scott
Director of Development, Terry Fox Foundation
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Cody Green
Founder & Co-CEO, Canada Drives
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Peter Housley
CMO, Indochino
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Marina Peterson
Director of Systems and Internal Control, JCC San Francisco
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Bob DeSantis
COO, Conga
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Joe Fuca
President Worldwide Field Operations, FinancialForce
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Michelle Malpass
Director of Community Performance, Traction for Good
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Andrew Van Dellen
Pro Manager, Patagonia
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Tracy Kronzak
Partner Training and Enablement Manager,
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Jonathan Fisher
Director, Business Applications, Absolute Software
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Denise Baker
Executive Director, Vantage Point
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James Carbary
Founder, Sweetfish Media
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Nathaniel Payne
Global Analytics & Data Engineering Leader, Finning
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This is your chance to discuss topic-specific business process challenges your company is facing and discover how cloud technology can solve them. Hosted by Traction consultants and industry thought leaders, these sessions will provide participants with actionable takeaways that will help inform their strategy for cloud technology adoption.

To ensure intimate and valuable conversations at each table, roundtable participation is limited to 300 participants (10 per table), with registrants able to attend two sessions each.

Sorry, roundtables are now full. But you can still attend the conference!

Registeration Closed

Event Agenda

May 11, 2017 | Rogers Arena | 800 Griffiths Way | Gate 10

Non-profit adoption of cloud technology has exploded in the last two years. Organizations are realizing the value of investing in operational efficiency, allowing them to focus their efforts on driving their mission and doing more good. Join this session to hear from Traction’s non-profit practice leaders and organizations who are now operating in the cloud.

8:00 AM - Breakfast and non-profit session registration
8:30 AM - Non-profit keynote

Pick the topics most relevant to you, come prepared with questions and talk with the pros about how cloud tech can solve your specific business challenges. To ensure these sessions remain intimate and valuable, participation is limited so sign up now.

Sign in, grab a coffee, set your out-of-office for the day and explore the TF17 Cloud Expo. Learn about the different cloud technologies that we recommend to our customers every day. We only showcase companies we work with, which means we believe each one of these vendors are the best at what they do.

Grab a bite and a brew and mingle with fellow attendees in the TF17 Cloud Expo. Enjoy the wide selection of drinks and a variety of snacks from your favourite Rogers Arena vendors.

The highlight of TractionForce. Hear from business leaders as they explain how tech companies are inspiring and driving each other to become adaptive enterprises. We’ll also be hearing from customers who are already on that journey and how they have changed their business – for the better – by leveraging their data.

The company and drinks are going to be so good, we’re going to do it again! Spend happy hour catching up with old friends and networking with new ones. Make sure you check out the vendors you might have missed at lunch.

It’s party time! And with 10 years of successes and (mis)adventures, you can bet we’ll be in the mood to celebrate. Join us at Central City on Beatty for the party of a decade!

Thank you to our Sponsors

We’ll be showcasing only the best apps and platforms in the cloud at TractionForce. Learn more about our featured sponsors and their latest innovations in cloud technology at the TractionForce Cloud Expo. You can find a short intro to each sponsor by hovering over their logos below.

Thank you to our Sponsors

We’ll be showcasing only the best apps and platforms in the cloud at TractionForce. Learn more about our featured sponsors and their latest innovations in cloud technology at the TractionForce Cloud Expo. You can find a short intro to each sponsor by hovering over their logos below.

Come Work with Us!

Are you the next Tractionite? Traction on Demand is currently hiring people who are enthusiastic about using technology to innovate and create solutions for existing business issues. But relevant skills aren't the only thing we’re looking for. In fact, it’s #CultureFirst for us. We prioritize cultural fit, intelligence and problem solving over previous work history. Join us at our recruitment fair during TractionForce and see if we’d be a good match.

Please sign up for one of the two sessions we'll be hosting during the conference.

Registeration Closed

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