The notion of pivoting only gets businesses so far. In a time when everything is moving exponentially faster and organizational models are constantly being challenged, shifting is the new way forward. By not embracing this new reality, businesses risk being left behind.
After spending nearly a decade in marketing and enterprise sales roles, Greg founded Traction on Demand in 2006. He is the first to share his hope for Traction, which is to build a company that plays a positive and purposeful role in the lives of its team members, customers, partners, and community.
Hannah Parish is the General Manager for Ontario at Lyft Canada. In her role, Parish leads business operations for the Greater Toronto-Hamilton Area, including driver and passenger acquisition, while working closely with the local marketing and partnerships team. Previously the Global Director of ARIV eBikes at General Motors, Parish has proven expertise in multimodal transportation and is proud to help advance Lyft’s mission of improving people’s lives with the world’s best transportation.
Dave Borrelli has 13+ years of software experience in both sales and sales leadership roles and has spent the last 11+ years in Cloud Computing with Salesforce.com, where he has helped educate customers and prospects on the benefits of Salesforce's enterprise solutions. He currently runs the Commercial Business Unit for Canada.
His academic background includes a BBA from The Schulich School of Business at York University, as well as an exchange term at Bocconi University in Milan, Italy.
Tyler is a truly engaging, dynamic and entertaining thought leader in the areas of B2B marketing, content marketing, video marketing and video selling. As VP of Marketing at Vidyard, he’s spent more than 5 years immersed in the world of B2B video, helping to define and share the latest best practices and industry trends for creating remarkable customer experiences with video across all aspects of marketing and sales. He is a frequent speaker and author on a diverse range of topics including video marketing, video production, video selling, personalization, account-based marketing, modern demand generation practices and how to blend art and science to create stand-out experiences at scale.
Peter Cibula is the Head of Enterprise Acquisition Sales for LinkedIn Canada. He currently oversees the team and resources that helps prospective clients understand the value of leveraging LinkedIn for revenue generation and in driving LinkedIn’s Sales Solutions Vision which is to make Sales Professionals essential partners to buyers.
Peter Cibula has 17+ years of software experience in both sales and sales leadership roles and has spent the last 4+ years in Social Media and Software-As-A-Service with LinkedIn.
Winnie is incredibly honoured to be Rainbow Railroad’s Managing Director, providing support to LGBTQ individuals seeking a safe haven from state-sponsored violence. Previously, she was the Director of Operations and Events for Inside Out, the annual Toronto and Ottawa LGBT Film Festival. With over 20 years of progressive project and events management experience, she has developed a keen eye for cutting edge and innovative ideas. Along with Winnie’s love of advocacy work and film, music is another passion: Winnie moonlights as a talented local DJ with a specialized interest in electro dance music.
As Chief Client and Innovation Officer, Judith leads the firm’s client relations and marketing strategy, and oversees business development, research, pricing, knowledge integration and innovation capabilities. Judith is helping to re-imagine legal services by embracing the role that technology and big data can play in driving efficiency, and reducing clients' legal spend, without ever sacrificing quality. She spearheads the firm’s MT>Align division which provides clients with access to top tier independent contract lawyers to support their short-term or temporary legal needs.
Creating and sustaining change within Manulife’s Core Engineering and Transformation organization, Jonathan and his team enable sales, service, and marketing applications for Canadian customers, sponsors, and advisors. Over the course of the last 15 years Jonathan has been enhancing how businesses engage customers and partners within High-Tech and Financial Services. He is passionate about inspiring people with diverse skills to create transformative Customer experiences.
Jeremy Van Ek is Chief Operations Officer at the American Marketing Association, a trade association serving the marketing industry in North America. The American Marketing Association (AMA) provides an essential community for marketing professionals seeking education, networking and professional development. Nearly five million people a year turn to the AMA for exclusive content, scholarly journals, national and regional events, training courses, local chapter networking, and certification opportunities.
Tim Davison is Vice President of Enterprise Client Development at Morneau Shepell, overseeing the teams and resources that enable our employees to acquire, support and delight our clients.
Morneau Shepell is the leading provider of technology-enabled HR services that deliver an integrated approach to well-being through our cloud-based platform. Our focus is providing everything our clients need to support the mental, physical, social and financial well-being of their people. By improving lives, we improve business.
With 19 years’ experience in the financial industry, mainly leading and managing teams in Sales & Distribution, Operations, and Strategic Initiatives, Xavier has successfully contributed to an ongoing evolution of banking practices.
Throughout his various professional experience, he has developed an obsession for delivering a client experience at the highest level. Xavier cares about customers and the importance of understanding your client experience in today’s ultra-competitive market has never been greater. He believes that success is attainable by investing in developing talent and bringing forth innovation through technology and digitalization. By constantly being client obsessed, he has been able to create value in many different areas such as Investments, Operations, and financing.
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Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.
Salesforce.org is a dedicated team within Salesforce that delivers technology to nonprofits, educational institutions and philanthropic organizations so they can connect with others and do more good. As the heart of Salesforce, we're committed to helping customers make the best impact for the world.
Traction Guest, the leader in enterprise visitor management, empowers businesses to make hosting visitors effortless, memorable and safe. Today, global brands like Netflix, DocuSign and Thermo Fisher rely on the highly customizable platform to deliver unparalleled security and an intuitive visit experience across multiple entry points and events.
Traction Complete is an account based lead management and hierarchy visualization platform designed to accelerate sales, improve data quality and enhance customer connection. Provide personalized customer experiences by aligning sales, marketing and customer success teams around the account.
Vidyard is the video platform for business that helps organizations drive more revenue through online video. Going beyond video hosting and management, Vidyard helps businesses drive engagement in their video content, track the activities of each viewer, and turn those views into action.
Dell Boomi quickly and easily unites everything in your digital ecosystem so you can achieve better outcomes, faster. Our intelligent, flexible, scalable cloud platform accelerates your business results making it faster and easier to link your data systems, applications, processes and people.
Coveo empowers leading companies deliver relevance at every interaction through AI-powered business solutions. Coveo for Salesforce helps your support organization by enabling effortless self-service, meaningful agent interactions and engaging customer communities. Using AI-powered search and recommendations, Coveo anticipates the most meaningful content for your customers regardless of where it resides.
GetFeedback powers brands with the customer experience solution they need to exceed expectations and take intelligent action on feedback to drive customer retention and growth. By marrying feedback data with Salesforce customer data, GetFeedback enables companies to have a complete view of their customers and provide the best experience possible.
NewVoiceMedia, a Vonage Company, is a global Premier ISV Salesforce Partner. Focusing on key clouds including Service and Sales Cloud and Einstein Analytics, Vonage’s NVM is a contact center solution for customer and employee experience. Customer success is key to NVM - check us out on the AppExchange, we’re 5/5 Stars across 429 customer reviews.
Budson is a registered Salesforce partner, focused on solving problems and simplifying business processes for small & medium-sized businesses leveraging the Salesforce platform. We earn your trust through partnership & compassion to become your trusted Salesforce advisor.