Shift or Drift, block text

Join us on September 18 for Toronto’s must-attend cloud technology conference, TractionForce 19.

The notion of pivoting only gets businesses so far. In a time when everything is moving exponentially faster and organizational models are constantly being challenged, shifting is the new way forward. By not embracing this new reality, businesses risk being left behind.

Transformative Speakers.

We’ve assembled the most dynamic and inspiring group of speakers there is.

Greg Malpass
CEO & Founder, Traction on Demand

After spending nearly a decade in marketing and enterprise sales roles, Greg founded Traction on Demand in 2006. He is the first to share his hope for Traction, which is to build a company that plays a positive and purposeful role in the lives of its team members, customers, partners, and community.

Hannah Parish
GM for Ontario, Lyft Canada

Hannah Parish is the General Manager for Ontario at Lyft Canada. In her role, Parish leads business operations for the Greater Toronto-Hamilton Area, including driver and passenger acquisition, while working closely with the local marketing and partnerships team. Previously the Global Director of ARIV eBikes at General Motors, Parish has proven expertise in multimodal transportation and is proud to help advance Lyft’s mission of improving people’s lives with the world’s best transportation.

Dave Borrelli
AVP of Commercial Business, Salesforce Canada

Dave Borrelli has 13+ years of software experience in both sales and sales leadership roles and has spent the last 11+ years in Cloud Computing with Salesforce.com, where he has helped educate customers and prospects on the benefits of Salesforce's enterprise solutions. He currently runs the Commercial Business Unit for Canada.

His academic background includes a BBA from The Schulich School of Business at York University, as well as an exchange term at Bocconi University in Milan, Italy.

Tyler Lessard
VP of Marketing, Vidyard

Tyler is a truly engaging, dynamic and entertaining thought leader in the areas of B2B marketing, content marketing, video marketing and video selling. As VP of Marketing at Vidyard, he’s spent more than 5 years immersed in the world of B2B video, helping to define and share the latest best practices and industry trends for creating remarkable customer experiences with video across all aspects of marketing and sales. He is a frequent speaker and author on a diverse range of topics including video marketing, video production, video selling, personalization, account-based marketing, modern demand generation practices and how to blend art and science to create stand-out experiences at scale.

Peter Cibula
Head of Enterprise Acquisition Sales, LinkedIn Canada

Peter Cibula is the Head of Enterprise Acquisition Sales for LinkedIn Canada. He currently oversees the team and resources that helps prospective clients understand the value of leveraging LinkedIn for revenue generation and in driving LinkedIn’s Sales Solutions Vision which is to make Sales Professionals essential partners to buyers.

Peter Cibula has 17+ years of software experience in both sales and sales leadership roles and has spent the last 4+ years in Social Media and Software-As-A-Service with LinkedIn.

Winnie Luk
Managing Director, Rainbow Railroad

Winnie is incredibly honoured to be Rainbow Railroad’s Managing Director, providing support to LGBTQ individuals seeking a safe haven from state-sponsored violence. Previously, she was the Director of Operations and Events for Inside Out, the annual Toronto and Ottawa LGBT Film Festival. With over 20 years of progressive project and events management experience, she has developed a keen eye for cutting edge and innovative ideas. Along with Winnie’s love of advocacy work and film, music is another passion: Winnie moonlights as a talented local DJ with a specialized interest in electro dance music.

Judith McKay
Chief Client & Innovation Officer, McCarthy Tétrault

As Chief Client and Innovation Officer, Judith leads the firm’s client relations and marketing strategy, and oversees business development, research, pricing, knowledge integration and innovation capabilities. Judith is helping to re-imagine legal services by embracing the role that technology and big data can play in driving efficiency, and reducing clients' legal spend, without ever sacrificing quality. She spearheads the firm’s MT>Align division which provides clients with access to top tier independent contract lawyers to support their short-term or temporary legal needs.

Jonathan Cipryk
AVP, Salesforce Engineering at Manulife

Creating and sustaining change within Manulife’s Core Engineering and Transformation organization, Jonathan and his team enable sales, service, and marketing applications for Canadian customers, sponsors, and advisors. Over the course of the last 15 years Jonathan has been enhancing how businesses engage customers and partners within High-Tech and Financial Services. He is passionate about inspiring people with diverse skills to create transformative Customer experiences.

Jeremy Van Ek
Chief Operations Officer, American Marketing Association

Jeremy Van Ek is Chief Operations Officer at the American Marketing Association, a trade association serving the marketing industry in North America. The American Marketing Association (AMA) provides an essential community for marketing professionals seeking education, networking and professional development. Nearly five million people a year turn to the AMA for exclusive content, scholarly journals, national and regional events, training courses, local chapter networking, and certification opportunities.

Tim Davison
Vice President of Enterprise Client Development, Morneau Shepell

Tim Davison is Vice President of Enterprise Client Development at Morneau Shepell, overseeing the teams and resources that enable our employees to acquire, support and delight our clients.

Morneau Shepell is the leading provider of technology-enabled HR services that deliver an integrated approach to well-being through our cloud-based platform. Our focus is providing everything our clients need to support the mental, physical, social and financial well-being of their people. By improving lives, we improve business.

Xavier Sagues
Senior Manager, National Bank of Canada

With 19 years’ experience in the financial industry, mainly leading and managing teams in Sales & Distribution, Operations, and Strategic Initiatives, Xavier has successfully contributed to an ongoing evolution of banking practices.

Throughout his various professional experience, he has developed an obsession for delivering a client experience at the highest level. Xavier cares about customers and the importance of understanding your client experience in today’s ultra-competitive market has never been greater. He believes that success is attainable by investing in developing talent and bringing forth innovation through technology and digitalization. By constantly being client obsessed, he has been able to create value in many different areas such as Investments, Operations, and financing.

Admittedly, we have an agenda.

September 18, 2019 | Steam Whistle Brewing at the Roundhouse, Toronto, ON

12:30 - 1:30 PM Registration + Networking
1:30 - 2:15 PM Welcome + Opening Keynote
2:15 - 3:00 PM Shift Leaders: Technology + Transformation
3:00 - 4:00 PM Cloud Expo + Networking
4:00 - 4:45 PM Shift Leaders: Technology + People
4:45 - 5:15 PM Closing Keynote
5:15 - 6:30 PM Brews + Bites Happy Hour
Sponsored by NewVoiceMedia

Location, location, location.

Be part of the transformation, in the heart of one of the planet’s most forward-thinking cities. See in Google Maps.

About TractionForce.

TractionForce is a cloud technology event that brings together local businesses and industry leaders – showcasing how the unity of people, process and technology can build better, more efficient businesses.

Leading the shift.

We're building an innovating list of great sponsors. Care to join the shift?

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About Traction on Demand.

Traction on Demand is one of the largest dedicated and independent Salesforce consulting and application development firms in the world. With 5,000+ successful projects, we develop innovative cross-platform solutions and products for both commercial and non-profit organizations across North America. Recognized as a best managed company and Canada’s Best Workplace in 2019, Traction on Demand is committed to empowering people within our customers' organizations and our own.

Contact us