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Empowered People. Enabled Organizations.

Thank you to everyone who attended TractionForce 2018 or joined us on the live stream. You made this year's event the biggest and most engaging yet. If you have any questions for the Traction team, please don't hesitate to get in touch. We look forward to seeing you all next year!

Couldn't make it to the event? Session recordings of the all the best conversations are avaialble on the Traction on Demand site.

Session Recordings|Contact


Where does the need for technological change come from? Faced with emerging technologies, how do those at the top decide when and where to invest? Our lineup of featured speakers includes top cloud tech execs and organizational leaders who will talk candidly about their personal experiences in managing technological change and what role the individual did or did not play. Whether you are joining us from a scaling start up, an established brand or a nonprofit organization, this year's lineup promises engaging and insightful content that will redefine how you think about technology.

Don Bell
Co-Founder, Westjet
More on Don
Tiffani Bova
Global Growth & Innovation Evangelist, Salesforce
More on Tiffani
David Priemer
Founder & Chief Sales Scientist, Cerebral Selling
More on David
Greg Malpass
Founder & CEO, Traction on Demand
More on Greg
Chris Lochhead
Founder, Legends and Losers
More on Chris
Greg Porter
Owner/President, Great Canadian Heli-Skiing
More on Greg
Kelsey Serwa
2018 Olympic Gold Medalist, Fast & Female
More on Kelsey
Michelle Malpass
Director of Community, Traction on Demand
More on Michelle
Philip Cooper
VP, Product GTM, Einstein at Salesforce
More on Philip
Tony Bone
Regional Vice President, Salesforce
More on Tony
Shachin Ghelani
AVP, Salesforce Marketing Cloud
More on Shachin
Justin Legge
Tour Director & Lead Naturalist, Redwood Adventures
More on Justin
Joe Morgan
Founder & CEO, siY
More on Joe
Corinne Hua
Chief Financial Officer, Traction on Demand
More on Corinne
Madison Norton
Head of CRM & Strategy, Indochino
More on Madison
Doug Rybacki
Chief Product Officer, Conga
More on Doug
Cody Green
Founder & Co-CEO, Canada Drives
More on Cody
Kristine Steuart
CEO and Co-Founder, Allocadia
More on Kristine


How do I leverage the Salesforce platform to build a better service experience, both for my customers and staff? How do I create personalized marketing journeys for my prospects or constituents to deliver the right content to the right people at the right time?

The power of the Salesforce platform and surrounding ecosystem of applications can be overwhelming. Our breakout sessions look to tackle the business challenges we hear most from our clients and guide attendees to understand how Salesforce can help empower people to make more informed decisions. To provide a better experience, for you and for your customers.

Each attendee will have the chance to attend two sessions, one at 10:00 and 11:00 am.

AppExchange Applications

Driving Efficiency and Converting Customers to Advocates with Salesforce & the AppExchange

Explore the Salesforce AppExchange and build an effective strategy for supercharging your Salesforce instance.

Aaron Zuccolin, Managing Director, Traction University

Doug Rybacki, CPO, Conga

Sales Cloud & Marketing Cloud

Trailblazing in the Age of Intelligent Marketing

Deliver personalized journeys that connect marketing to commerce, sales, and service, and win the hearts, minds, and loyalty of consumers.

David Jenkins, VP Data-Driven Marketing, Traction on Demand

Shachin Ghelani, AVP Marketing Cloud Canada, Salesforce

Madion Norton, Head of CRM and Campaign Strategy, Indochino

Nonprofit Cloud & Impact Measurement

Making an Impact with Salesforce Analytics

Learn how to manage the growing demand from your institutional and individual donors to illustrate the impact created when resources are given to your organization.

Jessica Langelaan, VP Nonprofit Solutions

Dustin Pitts, Sales Engineer, Salesforce

David Rees, Analytics Practice Lead, Traction on Demand

Marketing Cloud & Nonprofit Cloud

Building a Connected Constituent Journey

Building an on and offline constituent journey that can better engage your audiences in your mission. Explore current trends and how to incorporate tools in to your engagement practice.

Lindsay Hui, Marketing Automation Team Lead, Traction on Demand

Dustin Pitts, Sales Engineer, Salesforce

Samantha Turley, Enterprise Nonprofit Lead, Traction on Demand

Data Governance & Einstein Analytics

Building a Connected Company with Data Governance, Integration & Salesforce Analytics

Garbage In = Garbage Out: Learn how to build a data governance strategy that actually enables people to make better decisions.

Jerry Schweiger, General Manager, Traction on Demand

Solomon Waters, Sr. Manager, Channel Sales Engineering, Dell Boomi

David Rees, Analytics Practice Lead, Traction on Demand

Service Cloud & Communities

Transform Customer Service & Empower your Mobile Workforce

Learn how to deliver service excellence and provide better customer experiences by enabling better employee experiences.

Dave Galloway, EVP Service Cloud Adoption, Traction on Demand

Tony Bone, RVP Service Cloud Canada, Salesforce

Kayleigh Roberts, Solutions Engineer, Salesforce

Event Agenda

June 21, 2018 | Rogers Arena | 800 Griffiths Way

Make your way through Gate 3 at Rogers Arena, and then head to the TractionForce Campground to explore before the breakout sessions begin at 10:00 am.

Our breakout sessions look to tackle the business challenges we hear most from our clients and guide attendees to understand how Salesforce can help empower people to make more informed decisions.

Full session descriptions and times can be found on the registration page.

Each attendee will have the chance to attend two sessions, one each at 10:00 and 11:00 AM.

You've just digested a ton of great content, now digest some food from the best arena vendors, while exploring the TractionForce Campground. You'll have an opportunity to ask questions of platform consultants and experts and discover new applications and offerings.

Conversation not a conference. It seems like every business event is the same. Keynote+Keynote+Panel+Panel. What are the three points I need to make and how can I make them in the time allotted? In an effort to do things differently, Traction is doing away with the Madonna mic and the Ted Talk redo. We are heading into the recording studio and bringing the entire audience with us.

Watch Live Stream

Take a few minutes to get caught up on your day, read a few emails, send a few tweets and get ready for the last part of the day.

We are saying goodbye to the awkward stage stool and hello to the bar stool. After all, some of the most authentic conversations happen over drinks in the pub. Pull personal insights from both industry experts and business leaders who have undergone technology transformation. How do they interact with technology? How do we marry the future of AI with the needs of individuals and, most importantly, how has technology impacted them and their most important asset, people? Topics include:

  • Business Transformation From the C-Seat.
  • AI from A to... I. A discussion on the pros, cons and unknowns of AI.
Watch Live Stream

Meet. Eat. Drink. Repeat. If you know Traction, you know we like to do happy hour. Join us for a drink and a chance to relax, network and explore the TractionForce Campground one last time.

TractionForce for Nonprofits

Working with and supporting nonprofit organizations is a part of our DNA at Traction. We're thrilled by the growing presence of nonprofits at TractionForce and strive to provide a solid mix of industry-specific learning while also exposing organizations to commercial use cases to marry the best of both worlds. Whether you work for an NFP or a growing enterprise, TractionForce will help you understand how to harness technology to drive your mission forward.

Each year TractionForce also presents an opportunity to highlight a few amazing organizations that are close to the hearts of Tractionites and our community. For each attendee who signs in at TractionForce, we'll donate $10 to one of those charities.

Title Sponsor

Salesforce is the innovative company behind the world's #1 CRM. With Salesforce, you can build more meaningful and lasting relationships with your customers. Better understand their wants and needs, identify new opportunities to help, and address any problems faster with an overview of every customer interaction with your company.

Community Sponsor

KPMG LLP is a Canadian independent firm. KPMG LLP is a member of KPMG, a global network of professional firms providing Audit, Tax, and Advisory services. Our wide range of services help organizations boost the bottom line, transform their operations, improve performance, grow organically or by acquisition, manage risk exposures and much more.

Event Sponsors

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