TractionForce 2019, a Cloud Technology Conference

TractionForce 2019 | May 23 at QE Theatre

The Collective Why

TractionForce inspires people to use technology to build better, more efficient businesses, ultimately allowing them to do more, with less. As customer expectations evolve, so do the people who run those businesses and the reasons those businesses exist.

TF19 will centre on how an organization's Collective Why drives their investments in their people, process and technology to achieve success.

Speakers

We’re excited to share our 2019 list of transformational speakers. This year’s group has been curated to bring fresh and unique perspectives from different industries and experiences. But they all have one thing in common: driving their lives and businesses with purpose.

Alex Honnold
Professional Rock Climber
& Star of the Academy-Award Winning Documentary "Free Solo"
More on Alex
Aaron Zifkin
Managing Director of Canada, Lyft
More on Aaron
Pam Iorio
President & CEO of Big Brothers Big Sisters of America
More on Pam
Jennifer Johnston Di Loreto
Senior Director, Global Employer Branding, Salesforce
More on Jennifer
Greg Malpass
Founder & CEO, Traction on Demand
More on Greg
Mandy Dhaliwal
CMO, Dell Boomi
More on Mandy
Peter Coffee
VP for Strategic Research, Salesforce
More on Peter
David Priemer
Founder & Chief Sales Scientist, Cerebral Selling
More on David
Chris Terris
Vice President, Operations Enablement, TELUS Business Solutions
More on Chris
Manu Varma
Subject Matter Expert, People & Culture, Traction on Demand
More on Manu
Michelle Malpass
Director of Community Performance, Traction on Demand
More on Michelle
white ball

Keynotes

RENOWNED SPEAKERS. INSPIRING STORIES.

Whether they're purpose-driven to achieve an organizational mission, define the modern workplace or conquer a once-thought impossible personal goal, this year's keynote speakers will inspire our audience to redefine their approach to work and life.

Following the keynotes, our hosted Leaders Lounge sessions run with the topics discussed and expand on them with industry thought-leaders and business transformation executives.

TIME WELL INVESTED

Greg Malpass
Founder & CEO of Traction on Demand

Driving rapid organizational growth and managing a diverse portfolio of companies all while never compromising or diverging from his greater purpose, Greg Malpass shares what has occupied his mind and mission over the last year.

Going Solo

Alex Honnold
Professional Rock Climber

On June 3rd, 2017, Alex Honnold became the first person to free solo Yosemite's El Capitan — to scale the wall without rope or protective gear — completing "the greatest feat of pure rock climbing in the history of the sport", a feat made possible through intense mental and physical preparation.

That's Y

Aaron Zifkin
Managing Director for Canada, Lyft

With a mission of building cities around people, not cars, Aaron Zifkin shares how Lyft is changing the way people drive, commute, interact and share in an expanding peer to peer economy.

The Formula for Engagement

Jennifer Johnston Di Loreto
Senior Director, Global Employer Branding, Salesforce

Reach new heights when engaging employees using three fundamental building blocks: people, technology and data. Learn how Salesforce is delivering sustained growth while also being a platform for change with its formula for activating the potential of each employee - from hire to retire and beyond.

Tech Talks @ the Cloud Expo

Our Tech Talks in the Cloud Expo explore how businesses and nonprofits can invest in technology to solve people, process and organizational challenges; to better understand the role of your Collective Why in guiding decision-making and investments.

These 20-minute sessions are run by industry experts and peers. Pre-registration is not required and sessions will run from 11:00 AM - 1:00 PM. Every attendee will have the opportunity to choose from twelve different talks across the lunch break.

Tech Doesn't Transform Orgs, People Do

Want to experience a digital transformation at your nonprofit organization? You might be surprised to find out it's less about the tech and more about your people. Join us for a joint-customer presentation on how you handle the people equation can either make or break your project.

Scaling with Purpose

With rapid growth, companies risk losing the connection with their Why. Uniting your stakeholder groups through shared values fuels meaningful growth. The power of purpose allows leadership to navigate the needs of investors, customers, employees and partners while scaling a business. Join the discussion on how to build a sustainable purpose-driven culture that enables your company's hyper-growth mandate.

A Tale of Growth

Learn how to find, win and keep customers with a platform that connects your whole business.

Flip the Funnel + Drive Better Results

Learn how to successfully align your sales, marketing and customer success teams around the Account in Salesforce to increase revenue. Bringing all these teams together to play for “Team Revenue” drives enhanced customer experiences to ultimately increase your bottom line. We'll share tips to define target accounts, build targeted, engaging content and automating the revenue-driving process.

More sessions coming soon!

Harnessing The Power of Moments

Customer-centricity is nothing new. So why do only 14% of marketers feel like they're putting the customer first? For everyone else, this transformation is paramount as consumers become increasingly connected. To embrace a customer-centric model, organizations need to recognize the importance of each interaction and create moments of value.

Unify The Experience, Unlock Loyalty

For decades, financial institutions have struggled to bridge relationships across both the personal and professional financial needs of their customers. In this session, financial services trailblazers will share insights and live demonstrations of how they are unlocking the full power of their consumer and commercial lines of business to unify the experience and drive unprecedented customer loyalty.

Impact Measurement: The Next Nonprofit Frontier

Want to experience a digital transformation at your nonprofit organization? You might be surprised to find out it's less about the tech and more about your people. Join us for a joint-customer presentation on how you handle the people equation can either make or break your project.

Tech Doesn't Transform Orgs, People Do

Want to experience a digital transformation at your nonprofit organization? You might be surprised to find out it's less about the tech and more about your people. Join us for a joint-customer presentation on how you handle the people equation can either make or break your project.

Event Agenda

May 23, 2019 | Queen Elizabeth Theatre | 630 Hamilton St

Make your way to the Queen Elizabeth Theatre, check in at registration, grab a coffee and explore the Cloud Expo before getting seated for the opening keynote at 9:00 am.

TIME WELL INVESTED with Greg Malpass, Founder & CEO of Traction on Demand

Driving rapid organizational growth and managing a diverse portfolio of companies all while never compromising or diverging from his greater purpose, Greg Malpass shares what has occupied his mind and mission over the last year.

THAT'S Y with Aaron Zifkin, Managing Director for Canada, Lyft

With a mission of building cities around people, not cars, Aaron Zikfin shares how Lyft is changing the way people drive, commute, interact and share in an expanding peer to peer economy.

Peter Coffee, VP Strategic Research at Salesforce hosts our first Leaders Lounge with interviews and conversations with some of the organizational leaders, commercial and nonprofit, who are driving purpose-driven technology initiatives.

After a busy morning of learning, grab some lunch and check out the Cloud Expo. Ask our platform experts your most pressing questions, check out any of our 12 tech talks or sign up for a Salesforce consulting session.

THE FORMULA FOR ENGAGEMENT with Jennifer Johnston, Senior Director, Global Employer Branding, Salesforce

Reach new heights when engaging employees using three fundamental building blocks: people, technology and data. Learn how Salesforce is delivering sustained growth while also being a platform for change with its formula for activating the potential of each employee - from hire to retire and beyond.

This Leaders Lounge session explores the intersect of people and technology. Hosted by David Priemer, hear from some of the country's foremost people leaders and how they're re-imagining the workplace for today's employees and a new generation looking for purpose-driven employers.

30 minutes to check your email, grab a coffee and get back to your seats for the final keynote of the day, world-renowned rock climber, Alex Honnold.

GOING SOLO with Alex Honnold

On June 3rd, 2017, Alex Honnold became the first person to free solo Yosemite's El Capitan—to scale the wall without rope, a partner, or any protective gear—completing what was described as "the greatest feat of pure rock climbing in the history of the sport" (National Geographic) and "one of the great athletic feats of any kind, ever" (New York Times). Already one of the most famous adventure athletes in the world, Honnold has now been hailed as "the greatest climber of all time" (Vertical magazine).

Join Alex Honnold, Greg & Michelle Malpass and special guests for an intimate Q&A conversation to expand on Alex's story and the impact of the Honnold Foundation.

If you know Traction on Demand, you know we love happy hour. Join us for appies, drinks and a chance to connect with the community, and explore the TractionForce Cloud Expo one last time.

TF19 + NONPROFITS = IMPACT

Supporting nonprofit organizations is a part of our DNA at Traction on Demand. We're thrilled by the growing presence of nonprofits at TractionForce and strive to provide industry-specific learnings combined with solutions from the commercial space. If you work for an NFP, TractionForce will help you understand how to harness technology to drive your mission forward.

Over the last four years, TractionForce has donated more than $30,000 to amazing organizations that are close to our hearts. For each TF19 attendee, we'll donate $10 to one of this year's featured charities.

Salesforce logo

Title Sponsor

Salesforce is the innovative company behind the world's #1 CRM. With Salesforce, you can build more meaningful and lasting relationships with your customers. Better understand their wants and needs, identify new opportunities to help, and address any problems faster with an overview of every customer interaction with your company.

Event Sponsors

Conga logo

Discover solutions to drive greater value across your business by eliminating friction points in your CRM. Conga is established as a must-have for optimizing CRM processes required to interact with customers, conduct business and maintain compliance. Conga simplifies and automates many of the CRM friction points creating the ideal experience.

Dell Boomi logo

A leader in the Gartner Magic Quadrant and a Salesforce ISVForce Partner, Dell Boomi delivers the first multi-purpose platform as a service (PaaS) for application integration (AtomSphere®), master data management (MDM), and API Management, which automates business processes by moving, managing, and governing data across applications, without software, hardware or coding.

New Voice Media logo

NewVoiceMedia provides a cloud-based contact center solution designed to help sales and service teams operating in Salesforce. It enables you with all the capabilities you need to manage your inside sales and contact center functions. The NewVoiceMedia platform helps you drive your sales performance and deliver an unparalleled customer experience.

Altify logo

Altify is the Customer Revenue Optimization company, helping businesses generate value and grow revenue. Providing best practices, methodology and technology, Altify helps revenue teams visualize customers and their desired outcomes, unlocking revenue growth and building sales excellence. Built natively on the Salesforce platform, Altify’s CRO application helps thousands of salespeople, sales leaders and executives achieve sustained customer revenue optimization and sales success.

Traction Guest logo

Traction Guest is the developer of a leading cloud-based visitor management system that creates an intuitive visitor sign-in experience that delivers unparalleled security for companies with multiple entry points. Traction Guest is used by global brands such as Netflix, DocuSign and VICE Media.

Salesforce.org Logo

Salesforce.org is a nonprofit social enterprise with a mission to empower its community of stakeholders to accelerate impact in a whole new way. It impacts thousands of organizations by delivering the world’s best nonprofit and educational technology solutions at affordable rates and generously re-investing revenue generated back into the community.

Vidyard Logo

Vidyard helps every team in a business take advantage of video through powerful hosting, creation, delivery, analytics, and integration capabilities.

Traction Complete

Traction Complete is a SaaS company that enables B2B organizations to effectively engage in account-based strategies. The account-based alignment platform, built exclusively on Salesforce, uses data to align sales, marketing and customer success teams around the account.

Interested in sponsorship?

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