TractionForce 2019, a Cloud Technology Conference

TractionForce 2019 | May 23 at QE Theatre

Thanks for joining us at TractionForce 2019!

We hope you enjoyed hearing from purpose-driven organizations like Lyft and Salesforce. If you missed the event or would like to relive the action, stay tuned! We’ll be posting session & keynote recordings soon.

Enter your email to stay in touch.

Speakers

We’re excited to share our 2019 list of transformational speakers. This year’s group has been curated to bring fresh and unique perspectives from different industries and experiences. But they all have one thing in common: driving their lives and businesses with purpose.

Alex Honnold
Professional Rock Climber
& Star of the Academy Award-Winning Documentary "Free Solo"
More on Alex
Aaron Zifkin
Managing Director of Canada, Lyft
More on Aaron
Jennifer Johnston Di Loreto
Senior Director, Global Employer Branding, Salesforce
More on Jennifer
Pam Iorio
President & CEO of Big Brothers Big Sisters of America
More on Pam
Greg Malpass
Founder & CEO, Traction on Demand
More on Greg
Mandy Dhaliwal
CMO, Dell Boomi
More on Mandy
Peter Coffee
VP for Strategic Research, Salesforce
More on Peter
David Priemer
Founder & Chief Sales Scientist, Cerebral Selling
More on David
Dory Trimble
Executive Director, Honnold Foundation
More on Dory
Chris Terris
Vice President, Operations Enablement, TELUS Business Solutions
More on Chris
Janet Wood
Formerly Global HR, Office of the CEO, SAP
More on Janet
Ben Stewart
Head of Ecommerce, Patagonia Provisions
More on Ben
Manu Varma
Subject Matter Expert, People & Culture, Traction on Demand
More on Manu
Alana Brandes
Director, Talent Management at Conga
More on Alana
Keith Metcalfe
CEO, Traction Guest
More on Keith
white ball

Keynotes

RENOWNED SPEAKERS. INSPIRING STORIES.

Whether they're purpose-driven to achieve an organizational mission, define the modern workplace or conquer a once-thought impossible personal goal, this year's keynote speakers will inspire our audience to redefine their approach to work and life.

Following the keynotes, our hosted Leaders Lounge sessions run with the topics discussed and expand on them with industry thought-leaders and business transformation executives.

TIME WELL INVESTED

Greg Malpass
Founder & CEO of Traction on Demand

Driving rapid organizational growth and managing a diverse portfolio of companies all while never compromising or diverging from his greater purpose, Greg Malpass shares what has occupied his mind and mission over the last year.

Going Solo

Alex Honnold
Professional Rock Climber

On June 3rd, 2017, Alex Honnold became the first person to free solo Yosemite's El Capitan — to scale the wall without rope or protective gear — completing "the greatest feat of pure rock climbing in the history of the sport", a feat made possible through intense mental and physical preparation.

That's Y

Aaron Zifkin
Managing Director for Canada, Lyft

With a mission of building cities around people, not cars, Aaron Zifkin shares how Lyft is changing the way people drive, commute, interact and share in an expanding peer to peer economy.

The Formula for Engagement

Jennifer Johnston Di Loreto
Senior Director, Global Employer Branding, Salesforce

Reach new heights when engaging employees using three fundamental building blocks: culture, technology and data. Learn how Salesforce is delivering sustained growth while also being a platform for change with its formula for activating the potential of each employee - from hire to retire and beyond.

Tech Talks @ the Cloud Expo

Our Tech Talks in the Cloud Expo explore how businesses and nonprofits can invest in technology to solve people, process and organizational challenges; to better understand the role of your Collective Why in guiding decision-making and investments.

These 20-minute sessions are run by industry experts and peers. Pre-registration is not required and sessions will run from 11:00 AM - 1:00 PM. Every attendee will have the opportunity to choose from twelve different talks across the lunch break.

Tech Doesn't Transform Orgs, People Do

Want to experience a digital transformation at your nonprofit organization? You might be surprised to find out it's less about the tech and more about your people. Join us for a joint-customer presentation on how you handle the people equation can either make or break your project.

Scaling with Purpose

A purpose is best shared. Finding partners to scale, enables organizations to be stronger together. In this session, we'll explore how two companies identified a mission-critical gap in every organization: understanding the physical identity of customers, prospects and partners. Together, they joined efforts to help global enterprises elevate security, experience and data.

Driving Digital Growth with a Mission-Driven Brand

Developing a better customer experience starts with a better understanding of why consumers invest in your brand. Join Ben Stewart, Head of E-Commerce for Patagonia Provisions and David Jenkins, VP Data-Driven Marketing, for a Q&A on driving digital growth by leveraging consumer insights and innovation to stay true to a mission-driven brand.

Knocking Sales Out of the Park

Just like baseball, sales is a team sport. Join Dave Nelson, Managing Director of Traction Complete and Christian Gallardo from the LA Dodgers to learn more about leveraging the power of Salesforce as a CRM to align your teams and provide the ultimate customer experience to your fans.

Changing Your Salesforce Playing Field

Implementing Salesforce is a new ball game. Your processes have to change too. Join Jack Mercer, Traction on Demand and Marina Peterson of the Jewish Community Center of San Francisco as they explain how a technology refresh is the impetus to redefine your processes.

Employee On-Boarding Accelerated: a Case Study

Unifying people and processes has never been more important than in today's digital age. And yet it's no small feat to accomplish. The expectation is that processes will be automated and seamless - from buying a car to starting a new job. For growing companies, speed is critical to success; being able to onboard new talent quickly is mission-critical. Join this session to learn how Dell Boomi has used their own cloud-based platform to transform and accelerate their own employee on-boarding process.

Harnessing The Power of Moments

Customer-centricity is nothing new. So why do only 14% of marketers feel like they're putting the customer first? For everyone else, this transformation is paramount as consumers become increasingly connected. To embrace a customer-centric model, organizations need to recognize the importance of each interaction and create moments of value.

Unify The Experience, Unlock Loyalty

For decades, financial institutions have struggled to bridge relationships across both the personal and professional financial needs of their customers. In this session, financial services trailblazers will share insights and live demonstrations of how they are unlocking the full power of their consumer and commercial lines of business to unify the experience and drive unprecedented customer loyalty.

The Challenge of Change

To achieve the level of societal change we all care about requires new perspectives and new models for how business, nonprofits, and government work together. Join David Averill - VP of Global Alliances at Salesforce.org as he talks about why Salesforce.org is re-joining Salesforce and the new opportunities and challenges of change.

Technology - Nonprofit Cloud Roadmap

What's next for Salesforce.org and how will it support your nonprofit organization? Hear it straight from the people on the ground: the trends, best practices and new features.

Simplification: the New Paradigm for Change

What comes to mind when you think of change in the workplace? We all know it’s inevitable, but often times businesses just don’t know how to approach it. Change is tough, plain and simple, but we promise that it isn’t impossible. Join this Tech Talk to learn how NewVoiceMedia ia approaching change with simplification, because an inspired and focused workforce is the foundation of a transformative and innovative business.

Unleashing Your Organization's Potential

If we take a moment to really think about it, the purpose of digital transformation is to unleash the power of innovation ultimately leaving more time to focus on the things that matter. In this session, learn how organizations are embracing the power of digital documents to empower their employees to deliver an elevated customer experience.

Tech Doesn't Transform Orgs, People Do

Want to experience a digital transformation at your nonprofit organization? You might be surprised to find out it's less about the tech and more about your people. Join us for a joint-customer presentation on how you handle the people equation can either make or break your project.

Event Agenda

May 23, 2019 | Queen Elizabeth Theatre | 630 Hamilton St

Make your way to the Queen Elizabeth Theatre, check in at registration, grab a coffee and explore the Cloud Expo before getting seated for the opening keynote at 9:00 am.

TIME WELL INVESTED with Greg Malpass, Founder & CEO of Traction on Demand

Driving rapid organizational growth and managing a diverse portfolio of companies all while never compromising or diverging from his greater purpose, Greg Malpass shares what has occupied his mind and mission over the last year.

THAT'S Y with Aaron Zifkin, Managing Director for Canada, Lyft

With a mission of building cities around people, not cars, Aaron Zikfin shares how Lyft is changing the way people drive, commute, interact and share in an expanding peer to peer economy.

Peter Coffee, VP Strategic Research at Salesforce hosts our first Leaders Lounge with interviews and conversations with some of the organizational leaders, commercial and nonprofit, who are driving purpose-driven technology initiatives.

After a busy morning of learning, grab some lunch and check out the Cloud Expo. Ask our platform experts your most pressing questions, check out any of our 12 tech talks or sign up for a Salesforce consulting session.

THE FORMULA FOR ENGAGEMENT with Jennifer Johnston Di Loreto, Senior Director, Global Employer Branding, Salesforce

Reach new heights when engaging employees using three fundamental building blocks: culture, technology and data. Learn how Salesforce is delivering sustained growth while also being a platform for change with its formula for activating the potential of each employee - from hire to retire and beyond.

This Leaders Lounge session explores the intersect of people and technology. Hosted by David Priemer, hear from some of the country's foremost people leaders and how they're re-imagining the workplace for today's employees and a new generation looking for purpose-driven employers.

30 minutes to check your email, grab a coffee and get back to your seats for the final keynote of the day, world-renowned rock climber, Alex Honnold.

GOING SOLO with Alex Honnold

On June 3rd, 2017, Alex Honnold became the first person to free solo Yosemite's El Capitan—to scale the wall without rope, a partner, or any protective gear—completing what was described as "the greatest feat of pure rock climbing in the history of the sport" (National Geographic) and "one of the great athletic feats of any kind, ever" (New York Times). Already one of the most famous adventure athletes in the world, Honnold has now been hailed as "the greatest climber of all time" (Vertical magazine).

Join Alex Honnold, Greg & Michelle Malpass and special guests for an intimate Q&A conversation to expand on Alex's story and the impact of the Honnold Foundation.

If you know Traction on Demand, you know we love happy hour. Join us for appies, drinks and a chance to connect with the community, and explore the TractionForce Cloud Expo one last time.

TF19 + NONPROFITS = IMPACT

Supporting nonprofit organizations is a part of our DNA at Traction on Demand. We're thrilled by the growing presence of nonprofits at TractionForce and strive to provide industry-specific learnings combined with solutions from the commercial space. If you work for an NFP, TractionForce will help you understand how to harness technology to drive your mission forward.

Over the last four years, TractionForce has donated more than $30,000 to amazing organizations that are close to our hearts. For each TF19 attendee, we'll donate $10 to one of this year's featured charities.

Salesforce logo

Title Sponsor

Salesforce is the innovative company behind the world's #1 CRM. With Salesforce, you can build more meaningful and lasting relationships with your customers. Better understand their wants and needs, identify new opportunities to help, and address any problems faster with an overview of every customer interaction with your company.

Event Sponsors

Conga logo

Discover solutions to drive greater value across your business by eliminating friction points in your CRM. Conga is established as a must-have for optimizing CRM processes required to interact with customers, conduct business and maintain compliance. Conga simplifies and automates many of the CRM friction points creating the ideal experience.

Dell Boomi logo

Dell Boomi quickly and easily unites everything in your digital ecosystem so you can achieve better outcomes, faster. Our intelligent, flexible, scalable cloud platform accelerates your business results by making it faster and easier to link your data systems, applications, processes and people.

New Voice Media logo

NewVoiceMedia provides a cloud-based contact center solution designed to help sales and service teams operating in Salesforce. It enables you with all the capabilities you need to manage your inside sales and contact center functions. The NewVoiceMedia platform helps you drive your sales performance and deliver an unparalleled customer experience.

Altify logo

Altify is the Customer Revenue Optimization company, helping businesses generate value and grow revenue. Providing best practices, methodology and technology, Altify helps revenue teams visualize customers and their desired outcomes, unlocking revenue growth and building sales excellence. Built natively on the Salesforce platform, Altify’s CRO application helps thousands of salespeople, sales leaders and executives achieve sustained customer revenue optimization and sales success.

Telus Business Logo

At TELUS, we help future-proof businesses with next-generation solutions that empower employees, customers and partners to redefine how they collaborate and communicate in the digital workplace. And we deliver those solutions with the best-in-class service and baked-in security that our customers have come to expect from us.

Traction Guest logo

Traction Guest is the developer of a leading cloud-based visitor management system that creates an intuitive visitor sign-in experience that delivers unparalleled security for companies with multiple entry points. Traction Guest is used by global brands such as Netflix, DocuSign and VICE Media.

Salesforce.org Logo

Salesforce.org is a nonprofit social enterprise with a mission to empower its community of stakeholders to accelerate impact in a whole new way. It impacts thousands of organizations by delivering the world’s best nonprofit and educational technology solutions at affordable rates and generously re-investing revenue generated back into the community.

Vidyard Logo

Vidyard is the video platform for business that helps organizations drive more revenue through the use of online video. Going beyond video hosting and management, Vidyard helps businesses drive greater engagement in their video content, track the viewing activities of each individual viewer, and turn those views into action.

Coveo

Coveo uses intelligent search and AI technologies to personalize every digital experience for customers, partners, dealers, and employees. Coveo combines unified content, unified interactions and machine learning to deliver relevant information and recommendations across every business interaction, making websites, ecommerce, contact centers and intranets effortless, efficient and content-rich.

Gemalto Logo

Gemalto, a Thales company, creates secure software and technologies needed to bring trust to an increasingly connected world. Our flexible solutions and services generate value for businesses and governments by protecting identities and data. Thru our expertise, we have built a broad portfolio of document readers and biometrics to authenticate both credentials and people.

Lyft Logo

Lyft builds cities around people, not cars. In partnership with our community of drivers, riders, local activists, and city leaders, we’ll work to achieve maximum positive impact with a special eye toward improving transportation access and equity.

CIBC

CIBC is a leading Canadian-based financial institution with 11 million clients across its Personal and Small Business Banking, Commercial Banking and Wealth Management, and Capital Markets businesses. CIBC offers a full range of advice, solutions and services through its digital banking network, and locations across Canada and around the world.

Contractor Compliance

Contractor Compliance is an intuitive cloud-based software that enables you to collect, manage and requalify third party contractor requirements quickly and easily. Automate and simplify key administrative processes to reduce risk, save time and ensure safety & security processes are enforced. The perfect EHS solution for safety conscious organizations.

Introhive Logo

Introhive is the leading relationship intelligence and sales automation platform. Across roles and industries, customers use Introhive’s automated data collection and AI-powered relationship visualizations to effeciently grow business connections. Introhive’s platform integrates with most business technology to reveal insights and eradicate manual data entry.

Traction Complete

Traction Complete is a SaaS company that enables B2B organizations to effectively engage in account-based strategies. The account-based alignment platform, built exclusively on Salesforce, uses data to align sales, marketing and customer success teams around the account.

Interested in sponsorship?

Contact Us

Tickets

Sharing is caring

Do you know someone who would be interested in attending TractionForce? Tell them about it!